April 29th - May 2nd, 2024

Carlsbad, California

Sales & Networking 2024

Join us for a dynamic event packed with insightful sessions, engaging speakers, and valuable networking opportunities. Here, you'll have the chance to learn from your peers, exchange ideas, and discover strategies that can bring renewed success to your practice.

Set against the stunning backdrop of The Westin in Carlsbad, California, our forum combines high-level training with meaningful collaboration with industry experts and fellow professionals. Whether you're looking to gain new insights, forge valuable connections, or explore innovative approaches, this event is designed to empower you on your journey to success. Join us at our Sales and Networking Forum to cultivate connections and fortify futures together.


Tom Hegna, CLU, ChFC, CASL

Tom Hegna, CLU, ChFC, CASL

Economist, Author, & Retirement Expert

Tom Hegna is an economist, author, and retirement expert. He has been an incredibly popular industry speaker for many years and is considered by many to be THE Retirement Income Expert! As a former First Vice President at New York Life, retired Lieutenant Colonel, and economist, Tom has delivered over 5,000 seminars on his signature "Paychecks and Playchecks" retirement approach, helping Baby Boomers and seniors retire the "optimal" way

John L. Terry

John L. Terry

President of Real Life Management

John has been teaching Real Life Concepts since 2007 and is a Master Trainer in the Real Life Management methodology. Having worked in the coaching industry for more than three decades, he brings a wealth of experience in leadership, communication, sales & marketing, and is considered an expert in human intelligence. John is also a 2021 recipient of the Presidential Lifetime Achievement Award for Leadership.

Robert Richey

Robert Richey

Retirement Planner, Superior Retirement Solutions Wealth Management

Robert A. Richey is a well-established and respected financial professional serving the Central Ohio area since 1996. He strives to provide unbiased, comprehensive financial strategies and investment services to individuals at or near retirement. Robert is committed to helping individuals plan for their financial future by bringing knowledge, honesty, and unparalleled service to his clients. Robert holds life and health licenses to help clients with almost any financial need.

Daily Schedule

Monday 4.29.24

* Daily schedule subject to change

11:00 AM - 4:00 PM

Arrivals & Registration

(Sunset Foyer, The Westin Carlsbad Resort)

6:00 PM - 9:30 PM

Asset's Kick Off Party

(Grand View Terrace - The Westin Carlsbad Resort)

Tuesday 4.30.24

* Daily schedule subject to change

7:00 AM - 8:00 AM


(Sunset Terrace)

8:00 AM - 4:00 PM

General Session

(Sunset Ballroom)

8:00 AM - 8:15 AM

Welcome: Creating Connections, Fortifying Futures

Jennifer Schendel - President & CEO, Asset Marketing Systems

8:15 AM - 9:45 AM

Navigating Life Insurance & Annuity Questions and Concerns

Keynote Speaker: Tom Hegna, CLU, ChFC, CASL

9:45 AM - 10:05 AM


(Sunset Foyer)

10:05 AM - 11:15 AM

Ride the Wave of Innovation: Advisor Activity Panel

Asset Advisors: Teresita Espinoza, Marcus Calderon, Marissa Green, Vincent Martone, & Melissa Graves

11:15 AM - 11:45 AM

Cybersecurity — The Sharks are Circling

Tom Becknell - IT Director, Asset Marketing Systems

11:45 AM - 12:45 PM


(Sunset Terrace)

12:45 PM - 1:00 PM

REACH 2024

Sam Payne - SVP Business Consultant, Asset Marketing Systems

1:00 PM - 2:00 PM

Tides of Knowledge: Today's Top Selling Products - Advisor Panel

Asset Advisors: Brian Akers, Daniel NeSmith, & Todd Manternach

2:00 PM - 2:15 PM

Your EquiTrust Tacklebox

Tom Thayer - EquiTrust

2:15 PM - 2:35 PM


(Sunset Foyer)

2:40 PM - 3:40 PM

Culture of Sharing - "Net"working Session

Groups 1 & 2 -
Networking Room 1

(Carlsbad B)

Groups 3, 4, & 5 -
Networking Room 2


Groups 6, 7, & 8 -
Networking Room 3

(Carlsbad A)

3:45 PM - 4:00 PM

Anchored in Excellence (Raffle & Closing Remarks)

Dee Costa - SVP, Business Consultant, Asset Marketing Systems

6:00 PM - 9:30 PM

Networking Mixer @ Herb & Sea

Meet in the lobby at 5:30 PM for bus departure.

Herb & Sea - Encinitas Seafood & Oyster Bar

Blending classic East Coast culinary traditions with a modern Californian sensibility, Herb & Sea is Chef Brian Malarkey's companion restaurant to the much-loved Herb & Wood in Little Italy. The restaurant has quickly become one of the most sought-after tables in town, with a menu that celebrates simple, clean, and bright flavors. The menu is overseen by the exemplary Executive Chef, Aidan Owens.


Wednesday 5.1.24

* Daily schedule subject to change

7:00 AM - 8:00 AM


(Sunset Terrace)

8:00 AM - 5:00 PM

General Session & Breakouts

(Sunset Ballroom)

8:00 AM - 8:30 AM

"Seas" the Day with Peer Networking Activity

Bruce Beaty, Dee Costa, & Sam Payne - SVP Business Consultants, Asset Marketing Systems

8:30 AM - 9:30 AM

Reel in Connections with Real Life Management

Keynote Speaker: Dr. John L. Terry - President, Real Life Management

9:30 AM - 9:50 AM


(Sunset Foyer)

9:50 AM - 11:00 AM

Your Social Security Vessel Presentation

Rob Richey - Asset Advisor

11:00 AM - 11:15 AM

Passing Break

11:15 AM - 12:15 PM

Breakout Round 1

Connection Process: Roadmap to Discovery (1st Appointment)
Presenter: Marty Willenborg - SVP of Training & Advanced Life Sales, Asset Marketing Systems

(Sunset Ballroom)

Building Comprehensive Plans with Retirement Analyzer
Presenter: Lisa Claycomb - Asset Advisor


Unlock Opportunities by Mastering Life Insurance Positioning
Presenters: Josh VerHoeve - VP of Annuity & Life Distribution & Jay Spence - VP, Business Consultant, Asset Marketing Systems

(Carlsbad A + B)

12:15 PM - 1:15 PM


(Sunset Terrace)

1:15 PM - 2:15 PM

Breakout Round 2

Decision Process: Roadmap to Decision (2nd Appointment)
Presenter: Marty Willenborg

(Sunset Ballroom)

Understanding and Positioning Annuity Niches
Presenter: Kurt Metcalfe - Sr. Annuity Sales Consultant & Josh VerHoeve, Asset Marketing Systems


Strategic Marketing: Low-Cost Solutions
Presenters: Rayna Beaty - Director of Marketing & Creative, Abi Jaramillo - Marketing Consultant & Chloe Schmidt - Marketing Consultant, Asset Marketing Systems

(Carlsbad A + B)

2:15 PM - 2:25 PM

Passing Break

2:25 PM - 3:25 PM

Breakout Round 3

Roadmap to Implementation (3rd Appointment)
Presenter: Marty Willenborg

(Sunset Ballroom)

Building Comprehensive Plans with Retirement Analyzer
Presenter: Lisa Claycomb


Unlock Opportunities by Mastering Life Insurance Positioning
Presenters: Josh VerHoeve & Jay Spence

(Carlsbad A + B)

3:25 PM - 3:35 PM

Passing Break

3:35 PM - 4:35 PM

Breakout Round 4

Conducting the Annual Review
Presenter: Dave Beaty, Asset Advisor

(Sunset Ballroom)

Understanding and Positioning Annuity Niches
Presenters: Kurt Metcalfe & Josh VerHoeve


Strategic Marketing: Low-Cost Solutions
Presenters: Rayna Beaty, Abi Jaramillo & Chloe Schmidt

(Carlsbad A + B)

4:35 PM - 5:00 PM

An Ocean of Opportunity - Sailing into Success (Raffle & Closing Remarks)

Jennifer Schendel, Dee Costa, Sam Payne, Bruce Beaty, & Rayna Beaty

6:00 PM - 9:30 PM

Sendoff Supper @ 264 Fresco

Meet in the lobby at 5:45 PM for bus departure.

264 Fresco

Wood-fired Italian dishes prepared in a bright, elegant setup with stylish, homey accents & a patio.



Platinum Sponsor


Gold Sponsors

Delaware Life

Silver Sponsors

Acquire Direct
American Equity
Mass Mutual

Bronze Sponsors

Innovation Design Group
The Standard

About the Venue

The Westin Carlsbad Resort - Oceania Pool
The Westin Carlsbad Resort - Luncheon
The Westin Carlsbad Resort - Atrium Courtyard

The Westin Carlsbad Resort

Get ready to be captivated by the breathtaking beauty of The Westin Carlsbad Resort as we gather for a transformative experience for Sales & Networking 2024. Nestled along the picturesque California coastline, The Westin Carlsbad Resort offers an unparalleled setting that combines the tranquility of airy guest rooms, stunning coastal views, and the legendary California weather. Imagine waking up each morning to the invigorating ocean breeze and panoramic vistas that will surely inspire new ideas and connections.

Westin Carlsbad Resort Map

Travel Information

The San Diego International Airport is 33 miles from the property. Please plan your transportation accordingly.

Receptions & Off-site Events

Atrium Courtyard
Grand View Terrace & Atrium - The Westin Carlsbad Resort

Asset's Welcome Reception - Monday, April 29th, 2024

Herb & Sea
Herb & Sea

Networking Mixer - Tuesday, April 30th

264 Fresco
264 Fresco

Sendoff Supper - Wednesday, May 1st


Frequently Asked Questions

We have events scheduled for the entire week of April 28th.

Sales & Networking begins the evening of Monday, April 29th, through Wednesday, May 1st ending at 5:00 PM, with additional pre and post meetings.*

* For those attending a study group, please reach out to your BC for pre and post meeting times.

If you are a main stage speaker, please work with the events team to have your travel approved prior to booking in order to allow for adequate rehearsal time.

Please contact your Business Consultant for details on how to access the registration site.

IMPORTANT REMINDER: Please be sure to request your rooms through the registration site to take advantage of the block rate and amenities we have secured on your behalf with The Westin Carlsbad Resort.

There is no registration fee to attend Sales & Networking as an Asset Advisor. Sessions, receptions, off-sites, as well as breakfasts and lunches during the event will be covered by Asset.

Important Note: You will be responsible for arranging airfare to and from San Diego, along with airport transfers to and from the hotel. You will also need to provide a credit card at the time of hotel check-in for your hotel stay.

Access to all presentations and training sessions over the event duration (limited to Asset Advisors)

  • Welcome Reception | Monday, April 29
  • Asset hosted Breakfast and Lunch | Tuesday, April 30 & Wednesday, May 1
  • Asset hosted Off-Site Mixer | Tuesday, April 30
  • Asset hosted Off-Site Mixer for those staying until Thursday | Wednesday, May 1

Yes! If your guest will be sharing a room with you, then please indicate that on the registration site.

Here are the fee breakdowns for guests and those sharing rooms:

  • Spouse/Staff/Guest rate: $400
  • Licensed Advisors must register as an Asset Advisor on the registration site

We will try to accommodate as best as possible, however, due to availability we cannot guarantee a change will be possible.

If you have questions about any pre- or post-meetings scheduled with your BC, please reach to them directly.

All General Sessions, Breakouts, & Study Groups

Business Casual

  • For men that would include nice slacks, crisp button-down shirts, nice shoes, with the option of wearing a sport coat.
  • For women: nice pants, skirt, blouse, dress.

Note: Conference ballrooms tend to be chilly so please bring a blazer or a sweater.

Welcome Reception & Off-Site Events/Mixers

Smart Casual

(Neat and comfortable; anything smarter than a tracksuit, but less formal than a suit)

  • For men that would include a nice shirt paired with denim jeans, khakis, or trousers. Sport coats are optional.
  • For women: That means a blouse paired with denim, trousers, skirt, or a casual dress.

Tip: Wear layers and comfortable shoes

We are hosting you in the heart of Southern California! This year we will be at the spectacular Westin Carlsbad Resort, a luxury resort near the Carlsbad State Beach.

The Westin Carlsbad Resort & Spa
5480 Grand Pacific Dr.
Carlsbad, CA 92008
TEL: 760-827-2800

You can learn more about the hotel on their website by clicking here.

Requests for pre- and/or post stays are based on availability. Space is limited and will be on a first-come, first-served basis. All hotel room costs will be at the attendee's own expense.

The negotiated room rate is $249 per night, not including taxes. There is also a reduced resort fee of $10 that will be added to each night stay. You will be required to present a personal credit card for payment upon check-in. This room rate is not guaranteed for pre- and post-dates.

Travelers wishing to extend their stay will receive a confirmation email once the hotel confirms availability. Please do not book your air until additional nights have been confirmed.

All accommodations include either one King or two Kings. Your specific request will be noted, but cannot be guaranteed.

UBER, Lyft, taxis, and car rentals are all available. The Westin's Concierge would be delighted to assist you with your travel plans and are local experts who would love to help make your trip to the San Diego area even better. Please feel free to reach out to the hotel and request the concierge by calling: 760-827-2800

If driving, please note: Self-parking is available as well as valet.

Hotel Overnight Self-Parking is discounted if booked through our room block at a rate of $10 per day. Valet is $40 per day.

The average weather in Carlsbad is expected to range with highs in the upper 60s and lows in the 50s. Rain is not out of the question, but we do not anticipate it being a heavy fall.

Planner Tip: Check the local forecast before packing for your trip.

There is an opportunity to indicate special dietary restrictions during the registration process. We will do our very best to accommodate your requests.

There are both a hospital and urgent care facility located within close proximity of the hotel.

Please note: You should discuss any existing medical issues/concerns with your healthcare provider prior to participating in this program and alert them to your dates of travel.